Sunday, June 3, 2007

Fire Shrek Hysteria? What's it all about................

Somehow I missed the whole Shrek hysteria discussion. Not about the new release of the Shrek 3 but rather about using Shrek as the spokesman for the Health and Human Services Public Service Announcements (PSA's) encouraging children to lead healthy lives.

Citing the numerous junk food promotions linked to Shrek the Third, the Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing campaign to urge the U.S. Department of Health and Human Services (HHS) to remove Shrek from his role as spokescharacter for the department’s healthy lifestyles and childhood obesity campaign.

The letter campaign appears to have worked. HHS pulled the Shrek PSA's saying they would be on hold for now. Read on about the Shrek PSA's.