The got milk campaign is taking time to reward Mom's for being the nutritional gatekeepers in their homes and for keeping kids healthy! Mom's are being dubbed the 72% solution, because it has been discovered that moms influence 72% of what kids eat and drink.
This campaign is being called Project Mom. Moms can be rewarded with a $100,000 paycheck, for keeping their kids healthy. The campaign notes, one small change like serving lowfat or fat free milk instead of sugary soft drinks and fruit drinks can make a big difference in the health and weight of children and teens. Studies show that children who drink milk instead of sugar-sweetened drinks tend to be leaner and have better quality diets that are richer in essential nutrients -- particularly calcium, which is so vital for growing children.
There are a ton of resources on their website for moms. Go check it out!
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