Wednesday, February 6, 2008

Dairy Industry Transforming For Children's Health

Dairy consumers are changing, and they want a product the way they want it -- not the way dairy farms produce it.

"Change sneaks up on you," Erwine said, noting that by 2020, 47 percent of the U.S. population will be 50 years old or older, 75 percent of career executives will be women. In addition, 49 percent of the U.S. population eat on the go and 36 percent of all pregnancies last year were single mothers, they said.

Those figures, particularly the high number of single mothers, Erwine said, lead to a childhood obesity, which is gripping the nation.

But the dairy industry is taking steps to address those problems, Haren said, with innovative and nutrition-based marketing of healthy dairy products that is being driven by health concerns, wellness and childhood obesity.

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