Why don't we see ads for broccoli?

by Andrea Bossenmeyer

Everyone blames major junk food companies for advertising to kids, and contributing to childhood obesity...So why then don't we see advertising for broccoli? Green beans? Apples?

This article gives us a brief glimpse into the possibilities...

"the primary takeaway is that companies that sell, say, a certain cereal or fast food can brand their products to give them a market advantage. A single broccoli grower has a lot more difficulty doing so--if they were to advertise broccoli in general, they'd be advertising for their competitors as well."

Read more HERE

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